Ideal Founder Series 005
Gotou, Founder of Fish Act Inform

Website: https://fishactinf.com

線上學院: https://fishactinf.com/fai線上學院/

Podcast 魚活通亂亂說: https://fishactinf.com/podcast-影音資源/

Line 官方帳號: https://page.line.me/171nzlms?openQrModal=true

About Founder 

水族及水產養殖產業正在面對巨大的改變，然而在這樣的局勢下，Gotou 仍然在產業中站穩了腳步。 

業界十分缺乏「顧問」這個角色，充滿熱情的 Gotou 決定成為改變的第一道曙光。利用多年下來累積的經驗，Gotou 正一點一滴透過魚活通帶來更多改變，同時為這個充滿潛力的產業帶來全新的樣貌！

The aquarium and aquaculture industry is facing tremendous changes, yet amidst such circumstances, Gotou has managed to maintain a firm foothold in the industry. 

The industry lacks the role of "consultant", so Gotou decided to become the force to drive the change. Leveraging the experience accumulated over the years, Gotou is gradually bringing more changes through Fish Act Inform, while also bringing a fresh look to this industry full of potential!

《反求諸己》

將目光放在從根本提升水族及水產養殖業的 Gotou 從學生時代起，就一直將「反求諸己」這句話放在心中。

求學過程並不滿足用於評斷是否可以順利畢業的標準，Gotou 追求的是不斷精進、不斷成長的機會 ; 而面對現今水族及水產養殖業的巨大變化下，Gotou 仍秉持著一樣的精神去執行每件事情、面對每位客戶，因為他知道若是希望看到真正的改變，那麼他必須反求諸己，成為他想看到的改變。

Focusing on improving the aquarium and aquaculture industry fundamentally, Gotou has dedicated himself to excellence since his student days. The education he went through wasn't simply about pursuing graduation; Gotou pursued continuous improvement and growth opportunities. Facing the tremendous changes in the aquarium and aquaculture industry today, Gotou still upholds the same spirit in executing every task and dealing with every client. He knows that if he wants to see real change, he must reflect and become the change he wishes to see.

Q. 請用三個詞形容你自己 / Use three words to describe yourself

專注、精準、靈活。

Focus, Accurate, Agile.

Q. 如果你沒有開始你的事業，現在的你會在做什麼呢? / If you weren’t building your startup, what would you be doing? 

如果我沒有創立魚活通，我認為我還是會繼續在品牌行銷相關產業發展，去追求更卓越的表現。但同時也會將我對水族及水產養殖的熱誠當作副業繼續經營，並讓更多人真正的去了解這個產業。

我相信這個產業的潛力是無窮的，因此我也願意投入更多時間和精力為整個產業的蓬勃盡一份心力。

If I hadn't founded Fish Act Inform, I believe I would still be pursuing a career in the branding and marketing industry, striving for exceptional performance. At the same time, I would continue to nurture my passion for aquaculture and ornamental fish as a side business, aiming to help more people truly understand this industry.

I firmly believe in the endless potential this industry possesses, and that's why I'm willing to devote more time and energy to contribute to its growth and prosperity.

Q. 在創業的過程中，你面對最艱難的挑戰是什麼 ? / What significant challenges have you faced when working on this company?

在經營這家公司的過程中，魚活通面臨到的其中一個難題是我們擁有的眾多案量以及這個產業對專業的高度要求，因此很難找到具備所有對應專業的人才加入我們的團隊，來幫我們分擔龐大的工作量。

儘管面對這樣的狀況，我們仍然致力於追求我們的目標及使命，並也在不斷尋找對我們的願景有共鳴、渴望和我們一起努力和推動公司發展的熱情人才。

One of the significant challenges we have faced while working on this company is the abundance of client projects and the highly specialized nature of the industry. It has been difficult to find people with the right expertise to join our team and help us handle the workload.

Despite this challenge, we remain committed to our mission and are constantly seeking out passionate individuals who share our vision and are eager to contribute their skills and knowledge to the growth of the company.

Q. 如果在創業過程中你可以做一件事情不同的事，那會是什麼? / If you could have done one thing differently while building your startup, what would it be?

回顧創立魚活通一路上發生的所有事情，如果有一件事我可以做得不一樣，那就是在創業初期就學會如何建立網站。

在數位化的時代中，網路媒體的曝光及形象對企業的發展是至關重要的，如果一開始就掌握了這項技能，我們就可以避免時間和資源的浪費。

Looking back on our journey in building Fish Act Inform, if there's one thing I would have done differently, it would be learning how to set up a website earlier in the process. 

A strong online presence is vital for a business to thrive in today's digital landscape, and it would have saved us time and resources had we mastered this skill from the get-go.

Q. 你是怎麼衡量你的成功? 你衡量的標準是什麼? / At the moment, how do you measure success? What are your metrics?

我們恆量成功與否的條件主要分為三個面向。

首先我們希望可以在不管在水族或是水產養殖業中，都能建立一個順暢且有效率的商業模式。對我們來說為整體產業建立一個穩固，且可以長期維持甚至促進成長的根基是至關重要的。

而在打好基礎後，我們希望可以讓大眾了解觀賞魚及各級水產養殖的樂趣所在。

我們希望透過這樣的推廣，不僅可以拓展我們的市場，也期望能讓更多人認知到這個產業的價值及其美麗之處。

最後當然就是為了不管是學生或是產業內的工作者等等的後起之輩，在這個產業中開闢一條新的道路。透過不斷的努力，我們成為了產業中目前唯一提供顧問服務的公司，但我們希望我們不會是唯一的顧問。

我們的目標是鼓勵其他人加入我們，一起創造一個由專家和產業顧問們組成的生態圈，一起為整體產業成長貢獻並促使產業繁華！

身為一個創辦人，我每天都是遵從這三個大原則繼續努力，我也相信若能落實這三個主要目標，我們便可以視自己為成功的一個新創！

At the moment, our primary measure of success lies in three key aspects. First, we aim to establish a smooth and effective business model within the ornamental fish and aquaculture industry. It's crucial for us to create a solid foundation for the industry that can foster growth and sustainability in the long run.

Second, we want to raise public awareness about the enjoyment that comes from ornamental fish and the different levels of Taiwan's aquaculture industry. By doing so, we hope to expand the market and inspire more people to appreciate the beauty and value of this industry.

Lastly, it's essential for us to pave the way for future generations, students, and industry professionals in the industry. We strive to be the first in providing consulting services in this industry, but we don't want to be the only one. 

Our goal is to inspire others to join us in this journey, creating a thriving ecosystem of experts and consultants who can contribute to the growth and prosperity of the aquaculture industry.

As a founder, I’m driven by these three guiding principles, and I believe that by achieving these objectives, we can consider our venture a success.

Q. 你會對其他的有野心和熱情的創業家說什麼? / What would you tell aspiring startup founders? 

在這個充滿機會的世界裡，擁有專業領域的知識是所有事情的根基。雖說可以獲利的商業模式是必要的，但千萬不要忘記模式是可以被複製的。

這也正是為什麼可以真正讓我們脫穎而出的是品牌價值。而品牌價值來自於自律、毅力以及不斷精益求精的精神。

Having professional knowledge and technical skills is fundamental, as the world is vast and full of opportunities. While a profitable business model is essential, it can be easily replicated. 

Therefore, what truly matters and sets you apart is the value of your brand. This brand value comes from self-discipline, dedication, and a relentless pursuit of excellence.

About Fish Act Inform

Q. 魚活通是誰? /  Who is Fish Act Inform?

簡單來說，魚活通是個致力於形塑水族及水產養殖業未來的一家公司。

我們是一家專精水族及水產養殖業相關領域的公司。我們的目標是在重新形塑一般大眾對這個產業觀點的同時，為這個產業不管在技術面、學術面都奠定一個長期且更加穩固的基礎，同時也為客戶的品牌提升在產業中的能見度以及他們的銷售量。

In a nutshell, Fish Act Inform is a company dedicated to shaping the future of the aquaculture industry with professionalism.

We are a company specializing in the ornamental fish and aquaculture industry. Our goal is to reshape the public's perspective on this industry while establishing a long-term and more stable foundation in terms of technology and academia. At the same time, we aim to increase our clients' brand visibility within the industry and boost their sales.

Q. 用幾句話說明你的公司還有你要解決的問題 / What is your company and problems you are addressing in a few sentences?

我們注意到在整個水生動物養殖的市場中，缺乏了專業顧問這個角色，因此我們決定填補上這個市場缺口。

魚活通對水族及水產養殖業的挑戰和機會都十分熟悉，我們致力於透過客製化的行銷策略以及我們多年在該產業累積的經驗和產業洞悉來協助企業，期望不管在行銷策略、銷售通路甚至是專業知識面都能提供協助。

We noticed a gap in the market for professional consultants within the aquatic animal breeding industry, and we decided to fill this void. Fish Act Inform is well-versed in the challenges and opportunities of the aquarium and aquaculture industry, and we are committed to helping businesses by leveraging our customized marketing strategies, along with our years of experience and industry insights. We aim to provide assistance in marketing strategies, sales channels, and professional expertise.

Q. 用簡單的句子形容，你能為誰提供什麼服務 / 產品? / In a few sentences, what do you offer and to whom? 

不管今天你擁有的是一個魚缸，或是整池塘的魚，只要你需要來自水族或水產養殖專業人士的建議，魚活通都會在此幫你們解決問題！

我們熱衷於提供我們的專業給任何需要幫助的人，而我們的願景也是將我們的專業和支持，提供給魚類愛好者甚至專業養殖人員，以幫助他們面對不同的挑戰。

Whether you have a single aquarium or a whole pond full of fish, our company is here to help you find solutions if you need any professional advice in the aquaculture industry . 

We're passionate about offering our expertise to anyone in need, and our mission is to provide guidance and support in overcoming the challenges faced by fish enthusiasts and aquaculture professionals alike. 

Q. 為什麼現在是你的公司存在的時間點? / Why is now the time for your company to exist?

我們正在看著水產養殖業的世代交替，新世代的後起之輩不斷的將新想法和觀點帶入水產養殖業。隨著小規模的農業養殖興起，水產養殖業正在經歷巨大的轉型，從以往固有的供應鏈模式到現在更為去中心化且品牌中心的銷售策略。

同樣的，觀賞魚市場也同樣經歷了巨大的轉變，從過往較為複雜、多元的需求，到現在追求更簡約、更專精的方式去經營，這造就了更多追求專業、小巧的工作室開始互相融合，而逐漸成熟的社群文化也是造成水族產業這種巨大轉變的推手。

在把上述的因素納入討論後，我們便不難發現自己正處在這波巨大產業變化的開端。而這種巨大的轉變，對於和我們這樣的顧問公司來說，是個最好開始為市場提供引導、支持以及我們的專業的時機點。

In the aquaculture industry, we're currently witnessing a generational shift. The new generation is constantly bringing fresh ideas and perspectives to the table. With the rise of small-scale farming culture, the aquaculture industry is undergoing a huge transformation from traditional supply chain models to more direct sales and brand-focused strategies.

Similarly, the ornamental fish market has undergone a transformation from complex, multi-faceted requirements to a more specialized, and simplified approach. The emergence of small, specialized studios and the maturation of community culture have contributed to this industry-wide shift.

Taking these factors into account, we find ourselves at the beginning stages of a major industry transformation. This makes it the perfect time for professional consulting companies like ours to step in and provide guidance, support, and expertise during this crucial period of change. We believe our company is ideally positioned to help shape the future of the industry and drive it towards greater success.

Q. 和我們分享目前為止，關於你的產品 / 服務受市場歡迎的吸引力是什麼 ? / What’s most exciting about your traction to date?

在整個水族以及水產養殖產業都面對著巨大改變的環境下，顧客們之所以會選擇相信我們是因為我們將多年在產業累積的經驗濃縮後，以最客製化的方式呈現給客戶，而透過這樣的服務，也確實地為顧客們在收益方面帶來了200-500%的成長。

我們很驕傲也很幸運能看到顧客們有這樣的成長，而能夠見證客戶的躍進，也是我們持續前進的最大動力，希望我們能在未來繼續以我們的專業幫助更多客戶，並和整個產業一起進步。

In the midst of significant changes facing the entire aquarium and aquaculture industry, customers choose to trust us because we present them with the most customized solutions based on our years of accumulated experience in the industry. Through these services, we have indeed achieved 200-500% growth in profits for our clients.

We are proud and fortunate to witness such growth in our customers, and seeing their progress is our greatest motivation to keep moving forward. We hope that in the future, we can continue to help more clients with our expertise and progress together with the entire industry.

Q. 你認為在今年你的成長里程碑會是什麼 ? / Where do you think your growth and milestones will be for 2023? (Short term)

今年我們將會專注在為我們的主要客戶們提升他們的收益，並會積極策劃宣傳活動和展覽以拓展更廣大的市場，並希望讓大家看到水族及水產養殖業的樂趣所在。

我們相信這些努力不僅會讓大家了解我們帶給客戶的價值為何，更能讓大家看見水族及水產養殖產業的潛力。

This year, we will focus on increasing the profits of our primary clients and actively plan promotional events and exhibitions to expand our market reach. We hope to showcase the joys of the aquarium and aquaculture industry to a wider audience.

We believe that these efforts will not only help people understand the value we bring to our clients but also allow them to see the potential of the aquarium and aquaculture industry.

Q. 目前你的公司正在尋找什麼? (例如:資金、新市場擴張、人才?) / What would be the 3 things that your company is looking for now? (e.g. Funding, new market expansion, new hires?) 

現階段我們最需要的是人才，我們相信為了能繼續向我們的目標邁進，對的夥伴是不可或缺的。我們在找和我們一樣對水族及水產養殖產業有熱誠，而且也認同我們願景的夥伴，所以如果你也對水族及水產養殖產業有動力、有熱誠，歡迎隨時和我們聯絡！

At this stage, the primary focus for our company is talent. We believe that having the right people on board is crucial to achieving our goals and scaling our business. We're looking for individuals who are passionate about the ornamental fish and aquaculture industry and share our vision for its future. So, if you're someone who's driven, skilled, and enthusiastic about this industry, we'd love to have a further conversation!

Meet The Team

Q. 你有團隊嗎? 請介紹一下團隊成員，以及你是如何找到他們並且建立現在的團隊? / Do you have a team? If yes, who are they, and how did you go about building your team?

為了能夠因應各種挑戰，我們的團隊組成十分的靈活，團隊包括行政專業人士、設計師、獸醫、景觀設計師、飼料製造商、公關和媒體公司以及專業水族館工作室和繁殖設施。

我們聚集了擁有獨特技能、專業知識和對觀賞魚和水產養殖行業充滿熱情的人，確保我們的公司能夠為客戶提供最佳解決方案。

Yes, we have a flexible team that adapts to our business needs, consisting of administrative professionals, designers, veterinarians, landscape designers, feed manufacturers, PR and media companies, and specialized aquarium studios and breeding facilities. 

We brought together individuals with unique skills, expertise, and a shared passion for the ornamental fish and aquaculture industry, ensuring our company can tackle challenges and provide the best solutions for our clients. 

Special Question

Ｑ. 你會如何和其他新創公司的創辦人分享你的經驗和感想，關於成為理想Ideal 社群中的一員？ / What would you tell other startup founders about being part of the Ideal community and your experience here?

專業和知識是新創存活的基本條件，在這社群世代中唯有作出獨特商業模式和難以被撼動、複製的品牌價值才是企業成長的核心。而我也認為 Ideal 提供的環境以及所有的支持，都是新創們繼續成長、茁壯的推力！

Professionalism and knowledge are fundamental requirements for a startup's survival. In this community-driven era, only unique business models and unshakable, hard-to-replicate brand value are at the core of a company's growth. And I believe that the environment and support provided by The Ideal Venture Studio are the driving forces for startups to continue growing and thriving!